Our Sourcing Philosophy: From Zimbabwean Farms to Your Table

In a world where it’s becoming harder to know where your food comes from, we believe in absolute transparency. 


At Pronto Meats, our promise of quality is not just a statement—it's a philosophy that underpins our entire operation, starting at the very source. We believe that the best meat comes from the best beginnings. This page is dedicated to pulling back the curtain and sharing our sourcing philosophy, a commitment to local partnership, ethical practices, and an unbroken chain of quality from Zimbabwean farms right to your family’s table in Zengeza, Chitungwiza, or Seke.

Partnership with Local Zimbabwean Farmers

Our philosophy is built on partnership, not just procurement. We actively seek out and build long-term relationships with local Zimbabwean farmers who share our core values. We don't just look for suppliers; we look for partners who are passionate about their craft and committed to raising healthy, well-cared-for animals. By working with local farmers, we not only ensure a fresher product with full traceability, but we also invest directly back into our nation's agricultural economy. This local-first approach means the beef and pork you buy from us supports families and communities right here in Zimbabwe.

Our Quality Checklist: What We Look For

When we partner with a farm, we have a strict set of criteria to ensure the meat meets the Pronto Standard.

  1. Ethical Animal Welfare: We believe that animals raised in a humane, low-stress environment produce superior quality meat. We work with farmers who provide ample space, proper shelter, and respectful handling.
  2. Natural Nutrition: The flavour of meat is directly influenced by the animal's diet. We prioritise sourcing from farms that use natural, high-quality feed.
  3. Traceability: We believe you have the right to know where your food comes from. Our close relationships with our partner farms allow us to maintain excellent traceability, so we can stand behind the origin and quality of every single product we sell in our Zengeza butchery.

The Journey to Zengeza: An Unbroken Cold Chain

Sourcing is only the first step. Maintaining the quality of the meat during its journey to our butchery is critical. We enforce a strict, unbroken cold chain from the moment the meat leaves the farm until it is displayed in our counter. This temperature-controlled process is essential to inhibit bacterial growth, lock in freshness, and guarantee the safety of the food you serve your family. This professional handling is a core part of our commitment to customers from Zengeza to Chitungwiza.

Why Our Sourcing Matters to You and Your Family

Our meticulous sourcing philosophy translates into direct benefits for you.
  1. Superior Flavour and Tenderness: Healthy, well-raised animals produce meat that simply tastes better.
  2. Peace of Mind: Knowing your meat is ethically sourced and handled with the utmost care provides confidence in every meal you cook.
  3. Supporting Local: Every purchase you make at Pronto Meats is a vote for supporting local Zimbabwean farmers and their families.

When you buy our beef, chicken, or sausages, you're not just buying a product. You're buying a story of quality, integrity, and a deep respect for the food journey. 

We invite you to taste the difference that our sourcing philosophy makes.
Find Us At: Zengeza 2 Shops Centre, (Opposite Nyatsime Beerhall)
For Orders, Inquiries, or Advice: +263 78 622 8702 | +263 78 110 6801 (WhatsApp/Call)